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Sustainability Sustainable reward

WeWOOD products are conceived by its Italian designers with the aim of creating objects with a unique design focusing on environmental protection through the responsible procurement of raw materials. All Collections are constantly based on the study of the latest trends and materials. The brand combines attention to innovative materials, such as flex-wood, together with the use of new techniques, such as laser and printing on wood. WeWOOD’s connection to eco-sustainability is also proved by its collaborations with renowned international associations that protect the environment through reforestation, such as American Forests, Trees for the Future and Treedom. Until now, over 600,000 trees have been planted.


WeWOOD was founded in Florence – world-famous capital of art – by the visionary entrepreneur Alessandro Rosano in 2009. Inspired by his passion for watch-making, his creative talent and his concern for environmental sustainability, Alessandro has been the first designer to study and produce wrist watches made of reclaimed wood. The project expanded by proposing innovative eyewear made of cotton fiber and an increasingly wider range of minimalist wooden and Flex-wood accessories suitable for any outfit and occasion. WeWOOD features a global presence, thus sharing its innovative design and Italian creativity with the whole world.

Offer Terms & Conditions: The Gift Card of €20 is valid for a minimum basket spend of €60.

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